American Swan is an International online Fashion & Lifestyle brand that combines Urban American Lifestyle with a quintessential Youth-oriented Fashion: its Spirit, Energy and Authenticity. The brand offers an invigorating twist to the genre of preppy fashion, offering an authentic casual wear range to the youth who seek occasion-led collections. American Swan encourages its audience to embark on a journey of discovering one’s unique spirit and choose apparel that help express one's Individuality. Simply put, it is about being and celebrating 'who you are'. We truly believe in being authentic to oneself and in the Easy Confidence that allows one to declare 'AS I AM'. American Swan, with its distinctive range of Men's and Women's apparel, accessories and footwear is inspired by sexy chic urban Americana lifestyle. The styling is distinctly modern and voguish, with an emphasis on design, quality, innovation and affordability.