In 2008, Facebook, Google and Amazon had become buzzwords in India, steering the limelight away from domestic tech behemoths to an aspirational New era. In Mumbai, a young media executive disenchanted with mainstream channels noticed these early signs of change. She had been writing a blog on young entrepreneurs harnessing the brave New online world, and decided she would startup herself. That blog became YourStory–an identity Shradha Sharma insisted on because she wanted it to be the voice of the voiceless, to tell the stories of the common person determined to lead change. Stories that mainstream media didn’t care to be bothered with.