Vimabal E-commerce Pvt Ltd is a company formed by graduates of IIT Bombay, University of Liverpool, UK, Uppsala University, Sweden, and National University of Singapore, Singapore. The founders have extensive experience of working with companies such as IBM, Deloitte, Nielsen, Anheuser-Busch Inbev, and international organizations such as United Nations and Transparency International, on key positions. Vimabal is launching an e-marketplace in home food segment with its brand name Homegrubz. The business is very well positioned in its space and is expected to grow in future.