"TruFace", distinctly recognizable for it's one true identifying function: bringing the anonymity factor to the social network. "TruFace" allows users to maintain two profiles in parallel, the first a standard user profile and the second, a completely incognito alias jocularly captioned "shadow mode". The Profiles (and Pages) constitute a fully functioning social network, the distinguishing feature being "The ability to say whatever you want, and still have people care"