Time Out is a guide to attractions, events, restaurants, nightlife, films, shopping and music in various countries in the world. In India, it is in digital format and has its presence in 10 cities. Paprika Idea Labs which is a licensee of Time Out in India is an exciting startup to work with. PIL as it is commonly known, is trying to create a eco-system around restaurants, bars, spas, salons, theaters to create compelling IPs and platform for all the stakeholders involved. PIL has recently launched a mobile app called DineAmic which is set to change the way we eat out by introducing dynamic pricing to the restaurant industry. PIL also has an events division in which it creates its own exciting event IPs like Barathon, Dessert crawl, India Spa Week, Itsy Bitsy Food Festival etc. and also does events for its list of clients. Some of the brands that PIL has worked with recently are Uber, Ola, Mercedes, Swiggi, DIneOut, HSBC, Axis Bank etc.