At Circuit 9, we implement a design thinking methodology that blends aesthetics and emotions, and applies them to problem-solving. We find this approach to be highly effective in tackling complex problems that are ill-defined or unknown, by contextually grasping the human aspect involved and reframing the problem in a people-centric way. We also adopt a hands-on approach when it comes to prototyping and testing. In essence, the design thinking process is customer-focused, flexible and provides the perfect platform for ideation and execution with a desire to bring ideas to life based on how people emote, feel and behave.