Charmboard is the world's fastest growing in-video discovery platform. It is transforming the way we engage with video. In the last two years since we launched the service, it is reshaping the future of streaming video and transforming how brands communicate with their audiences. Charmboard makes use of artificial intelligence to make streaming video respond to touch. While watching a video at Charmboard or at partner OTT platforms, users touch or click (with any pointing device) to interact with a character, location or product without intruding on immersive nature of the content. Every touch on the video is a micro moment of desire (called Charm), allowing users to make Charmboard their personalised media platform where they curate moments in video that have inspired them. Charmboard is widely considered as one of the Top 10 AI start-ups in India.