Business Development

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification • Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action • Set up and optimize company pages within each platform to increase the visibility of company’s social content • Continuously improve by capturing and analyzing the appropriate social insights and best practices, and then acting on the information • Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions.