Content Writing

Job Description and responsibilities: Research ideas and facts pertinent to the type of content/topic assigned • Develop ideas derived from online/offline research and organize the same on paper or computer applications • Sort out workable ideas by a process of elimination and keep eliminated ideas stored for future reference • Write fresh content based on research and brainstorming by following instructions provided for each type of document • Develop engaging content for articles, blogs, stories and social media to entice and engage audience • Proofread content for errors or additions and ensure that content is written per instructions • Ensure that web page content is edited properly to increase on-screen readability • Think up titles for each piece of content keeping appropriateness in check • Copy, edit and proofread content created by other content writers to provide detailed feedback • Ensure that content contains sufficient keywords for search engine optimization • Manage user-generated content on social media sites • Manage the company’s social media presence • Write content for newspapers and magazines keeping in mind the general structure and sentiment of the readers • Develop prototypes and storyboards using a multitude of media creation and graphics editing tools • Rewrite, paraphrase or write content from scratch depending on specific instructions provided in the work order Major Roles and Functions of a content writer 1. Develop quality contact to ensure a company’s web presence 2. Write and edit creative content to ensure easy and involved reading 3. Improve or edit text to ensure appropriate product or service description 4. Research information to write content effectively 5. Manage graphs and other images to provide support to content Required Qualities Content writers need to have one basic quality and that is to be able to write content in a clear manner. The need for good grammar and editing acumen is high as you don’t want inconsistent content floating around the web! There are a number of different tasks that content writers tackle for shoppezo, including: 1. Core website copy 2. Blogs and news articles 3. Social media posts 4. Content for banners 5. Product descriptions 6. Case studies, whitepapers, and ebooks 7. Company bios 8. Landing page