DIGITAL MARKETING

Selected intern's day-to-day responsibilities include: 1. Work out DM strategy 2. Develop and manage digital marketing campaigns 3. Oversee a social media strategy 4. Manage and maintain the organization's website(s) 5. Write and optimize content for the website and social networking accounts such as Facebook and Twitter 6. Track and analyze website traffic flow and provide regular internal reports 7. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion 8. Work on the search engine optimization of the website(s) 9. Fix any errors or bugs in online content 10. Edit and post videos, podcasts and audio content to online sites 11. Arrange webinars and webcasts 12. Create online banner adverts and oversee pay per click (PPC) ad management 13. Write copy for email marketing campaigns 14. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing