Digital Marketing

ZipZapDeals ( ZZD) Internet Private Limited (ZIPZAPDEALS – Brand) is India’s No.1 student lifestyle platform. Established in 2016, ZZD helps merchants and brands to create curated content – content that can resonate with the student community. It also provides a platform for students to avail new offers, discounts, deals from vendors and brands across the city. It has become a name to reckon with at university campuses across 4 cities and is the ONLY hyper-local online platform actively engaged with students in India. The team comprises experienced in-house digital and Atl & Btl marketing personnel who manage communications across networks such as Facebook, Twitter, Google+, and LinkedIn. ZZD is a be spoke platform for not only brands but also students who wish to leverage it for products across categories such as food and drinks, entertainment, health and fitness, hangouts, and spa and salon. With more than 100 small vendors such as Banta bottlers, Dhabawalas, and salon shops near college hangouts as well as big brands including Cafe Coffee Day, Junkyard, and Gold Gym under their ambit, the company bridges the gap between the merchant and the customer. Their platform helps these brands in building credibility among students. ZZD provides online vouchers an to the students through which they can avail discounts and deals. The company facilitates a GPS-like tool to track their lifestyle requirement and needs in order to offer exclusive deals and discounts. ZZD offers numerous benefits to the merchants (partners) including tailored analysis of the 5-lakh strong student market, which is the prime revenue generator. This also helps brands in creating customized launches or campaigns. The highlight of their platform is that brands and merchants can directly track these campaigns. Thanks to the team’s in-depth understanding of student trends and habits, ZZD has successfully designed creative promotion campaigns for brands such as Arcadia, Persona Gym, and Entertainment Zones, among others.

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