Digital Marketing Executive

Selected intern's day-to-day responsibilities include: 1. Define and Execute SEO strategy towards every technical task related to Search Engine Optimization (SEO). 2. Implement on-page SEO best practices such as optimized titles, Meta tags, internal linking and keywords based content optimization, text formatting etc. for the website and associated video, social media platforms. 3. Responsible to improve SEO 4. Guide implementation of SEO best practices in new product and engineering initiatives and work with product team to optimize and maximize onsite SEO 5. Execute ethical off-page SEO activities including link-building and leveraging social media platforms. Keep track of key metrics indicating the organic search based traffic, user behavior and other relevant information by using freely available site analytics tools. 6. Research and analyze competitor advertising links. 7. Develop and implement link building strategy. 8. Work with editorial and marketing teams to drive SEO in content creation and content programming. 9. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. 10. Good at content blog writing skills will be an added advantage. 11. Excellent verbal and written communication skills. 12. Ability to drive qualified traffic to the website.