Digital Marketing Manager

The ideal candidate for the Digital Marketing Manager position should possess a BS/MS degree in marketing or a related field, along with proven working experience in digital marketing. They must demonstrate experience in leading and managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns. The candidate should be highly creative, with a talent for identifying target audiences and crafting digital campaigns that engage, inform, and motivate. Experience in optimizing landing pages and user funnels, along with proficiency in A/B and multivariate experiments, is essential. A solid knowledge of website analytics tools such as Google Analytics and a working knowledge of ad serving tools like DART and Atlas is required. The candidate should have experience in setting up and optimizing Google AdWords campaigns and a working knowledge of HTML, CSS, and JavaScript development and constraints. Strong analytical skills and a data-driven mindset are crucial, along with being up-to-date with the latest trends and best practices in online marketing and measurement. The key responsibilities of the role include planning and executing all digital marketing activities, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. The candidate will design, build, and maintain the company’s social media presence, measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs), and identify trends and insights to optimize spending and performance. They will brainstorm new and creative growth strategies, plan, execute, and measure experiments and conversion tests, and collaborate with internal teams to create landing pages and optimize the user experience. Utilizing strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and touchpoints is vital. The candidate will also instrument conversion points and optimize user funnels, collaborate with agencies and other vendor partners, and evaluate emerging technologies to provide thought leadership and perspective for adoption where appropriate. Ultimately, the Digital Marketing Manager is responsible for developing and implementing strategies that promote a company's or brand's products and services across various digital channels, such as social media networks, Google Ads, website content, and email marketing. They aim to deliver a persuasive and cohesive marketing message to the target audience. Working closely with other marketing professionals and supervised by a Marketing Manager, the Digital Marketing Manager helps prioritize tasks and directs the overall marketing strategy to achieve the company's goals.