Google Ad and Facebook Ad

Job description Responsibilities Develop creative and engaging social media strategies Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, YouTube, etc. adapting content to suit different channels Create engaging social media content (and/or outsource this effectively), oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, etc. Conduct keyword research, develop and execute successful SEO strategies Optimize website content, landing pages, and paid search copy, direct off-page optimization projects (e.g., link-building) Participate in forming effective PPC campaigns, launching and optimizing them. Undertake audience research, manage and facilitate social media communities by responding to social media posts and discussions. Developing key relationships with influencers across the social media platforms Collect data, track KPIs, and report on traffic, rankings, and other SEO aspects Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights Find ways to reduce the risk of click fraud and keep abreast of PPC and SEM trends Requirements: Proven experience as Social Media Manager, SEO, SEM, and PPC Manager or Digital Marketing Specialist of six months Excellent copywriting and communication skills Knowledge of SEO, digital marketing concepts, and data analytics tools (Google Analytics, Tableau, WebTrends, etc.) Familiarity with multiple platforms (e.g., AdWords, Facebook, Twitter, LinkedIn) is preferred Understanding HTML and XML. Who can apply Only those candidates can apply who: 1. are available for the work from home job/internship 2. have relevant skills and interests