HR Marketing

A digital marketing executive is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. • Develop and implement SEO and PPC strategies • Create and manage link building strategies, content marketing strategies, and social media presences • Innovate and present new marketing platforms and strategies • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success • Forecast marketing campaign growth and ROI for marketing campaigns • Manage email and social media marketing campaigns • Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content • Use Google Analytics, Google AdWords, and other relevant sites • Drive traffic to company pages • Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.