Market Mapping and Market Entry Strategy

As a part of our expansion plan we are looking at diversifying into other businesses and hence are conducting some market surveys to map customers, understand their profile and devise a strategy to penetrate to market. To provide a brief insight its a B2B and a B2C product targeted towards hotels, restaurants, cafes, eateries and household consumers. We expect the candidate to interview / interact with potential customers in assigned territory, collect relevant data and present their views and suggestions on the market / territory assigned to them. In the due course we expect the candidate to build and exhaustive data base of the potential customers in the given territory. Resources: Candidate will be provided complete knowledge and training necessary to undertake this task. Fixed stipend along with a variable pay depending on task progress will also to provided. Conveyance will be reimbursed on actuals. Ideal Candidate: Someone with a zeal to learn and challenge to perform with interest in marketing and sales and passion for meeting new people & making new contacts. Management / Commerce background irrespective of graduation or post graduation. Candidates with a two wheeler and a smartphone will be preferred but not mandatory. Long term benefit : Understanding and insight in to one of the most in-demand sector. Certificates for candidates who complete their tasks Pre Placement offer to suitable candidates. Our Requirement : We are looking at about 5-6 openings on immediate basis, to work with us for about 2 months. Candidates interested in continuing on part time basis may be provided and extension.