Marketing Research

1. Prepare briefs and commissioning research; 2. Formulate a plan or proposal and presenting it to the senior management; 3. Write and manage the distribution of surveys and questionnaires; 4. brief interviewers and researchers; 5. Moderate focus groups; 6. Conduct qualitative or quantitative surveys, which may involve field, interview or focus group assessments; 7. Using statistical software to manage and organise information; 8. Monitor the progress of research projects; 9. Analyse and interpret data to identify patterns and solutions, including surveys and focus group transcripts; 10. Write detailed reports and present results; 11. Advise senior management on how to best use research findings;