Search Engine Optimization (seo) Specialist

"Responsibilities: Optimize copy and landing pages for search engine optimization Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Track, report, and analyze website analytics and PPC initiatives and campaigns Requirements: Proven SEO experience Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics and others) Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM"