Social media strategist

Acting like a reporter, this person will seek, simplify and help tell Clients stories, facts and news every day externally across Clients™ social footprint on Twitter, Facebook, YouTube, LinkedIn and other social platforms Establish strategies for the effective use of consumer and B2B facing social media to help businesses achieve their business goals • Integrate social media efforts in larger PR and employee communications campaigns, including trade shows, events and product introductions Assist communication leaders with crisis communications as necessary Research, educate and propose new or emerging types of online media opportunities to team leaders • Understand robust listening platforms and how to interpret data to inform strategies Working cross-functionally, drive the creation of relevant measurement and analytics dashboards Build and expand our online audiences and followers as they relate to key customers, partners, employees and media Engage in online conversations via executive involvement or approved individual responses Work with businesses to establish social strategies and potentially streamline existing social communities .